WeightWatchers supports this philosophy, which is why there's nothing you can't eat on the program. A few articles in Fitness Magazine also confirm this:
- From the April 2011 issue: “If you bring a salad for lunch every day, it’s no wonder you’re likely to ditch it for pizza. Include indulgences a few times a week, but keep portions reasonable. Packing a few cookies to satisfy your need for something sweet is a better strategy than depriving yourself until you rebel and eat a huge sundae.”
- From the January 2011 issue: “Indulge yourself—in moderation. Sure, you can try to substitute your way out of a craving, first by noshing on an apple, then a couple of graham crackers, followed by a fat-free pudding. By you’ll probably end up consuming more calories than if you had simply enjoyed a few squares of chocolate or whatever it is your really want.”
The key, of course, is to indulge in moderation. If it's literally impossible for someone to have a single cookie, this isn't a good strategy. But I think because I know I can have a treat every day, I'm satisfied with having just a little. Hooray for being a healthy weight and having my cake too!